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30-Day Instagram Content Calendar
Engagement-focused, sales-driving content strategy.
The Rule of Content Creation: The 3x3 Matrix
Just posting product images doesn't work anymore. A user visiting your profile must see the "Personality" of your business. Divide your content into 3 main pillars:
1. Educational and Inspiring (Adding Value)
- If you are a restaurant: A practical sauce recipe you can make at home (Reels).
- If you are a SaaS: Latest trends and data in the industry (Carousel).
2. Social Proof and Community
- Screenshot of a funny/nice Instagram DM message from a customer.
- A tagged story taken with you and your product.
3. Sales and Promotion
- "Special Offer of the Day" or new product announcement.
- Remember, the ratio of sales posts should be a maximum of 20-30% per week.
[!TIP] Use a microphone when recording videos. 60% of Reels views on Instagram rely on "high quality audio" performance.